What Is The Internet?

The Internet is a global non-stop electronic selling system, offering you well nearly 400 million customers worldwide in the largest "store" of all time.

Operationally, the Internet is a global system to gather and exchange information AND to sell products and services, using computers and other "information appliances." The Internet works like the international phone system.

You have a unique phone number. And on the Internet, you have a unique address, called a URL, for your website. And, of course, you will have a unique e-mail address as well, so that people can communicate with you on-line. And you need a secure e-commerce form on your website, so people can buy from you on-line safely.

Strategic Considerations

The Internet is the most profound technical development since the advent of commercial television in the 1950's. And the Internet is the pathway to enter into the Information Age and operate your global business from a single place, typically where you live.

With modern technology, it makes no difference where you live. You can operate a business from anywhere on the planet, making the Internet the backbone of your business.

At first, humans were hunting and fishing nomads. Next, they settled down into farming lifestyles, raising crops and herds. Third, the Industrial Revolution came to the United States about 1870 (earlier in Europe), but now the Industrial Revolution is moving into the history books, being displaced by the Information Age.

Except for the Industrial Revolution, a 120 year span in the United States, humans have been self-employed in most cases during history. The Information Age and the Internet allow us to return to that historically normal and totally glorious condition of self-employment.

In the Information Age, you are a global citizen. Your business home is on the Internet--no matter where on the planet you live and work, thanks to satellites and wireless technology.

You could headquarter yourself in New York City or York County, South Carolina, or Buffalo or Barbados. You can work from an urban skyscraper, suburban office park, home-based office, from your car or customized van, or out in the wilderness, using wireless devices.

If you wish, the Internet allows you to become a nomad who hunts and fishes for customers, roving around, using the weapons of modern technology.

Juicy Demographics--If You Do Not Want These People, You're Just Nuts!!!

Internet users make up to 45 to 55% of the American population according to various studies. This is growing dramatically, all studies show. Currently, there are nearly 4000 million REGULAR users worldwide. Of these, 180 million live in the United States. !!!

Average income of the Internet user in the United States is $62,000. Do your customers have incomes of $62,000 or more? Home expert Martha Stewart has learned that her on-line Internet buyers are younger and even more affluent than her audience buying her products through traditional methods.

Dell Computers sells more than $18 million of its computers DAILY on the Internet via e-commerce. Dell's goal is $150 million of DAILY Internet sales.

Egghead Software closed its hundreds of stores, all of them, and now Egghead operates more profitably by deriving all of its sales from the Internet.

Charles Schwab, a big discount broker, reegineered its whole corporate business plan, featuring the Internet. Now, nearly 60% of Schwab stock trades come from the Internet. One-third of all stock market trades are done over the Internet--to the chagrin of stockbrokers.

33% of all college graduates use the Interent, as do 30% of those earning over $50,000 annually.

These users find information gathering to be the most popular feature. Sending and receiving e-mail is second. And, increasingly ,the Internet is becoming the world's electronic storefront.

You cannot ignore this, unless you want the market to ignore you. If you ignore the Internet, your business will be left with two unprofitable market segments--poor people (with incomes under $20,000 annually) and cranky, eccentric technophobes. A website is not just another expense. It is an outstanding sales generator which can sharply reduce expenses.

Huge Financial Benefits For You!!

A major "Big Five" accounting firm study proves that Internet-using businesses enjoy sales per employee 65% higher than non-Internet using businesses. Could you use a 65% increase in sales?

Wouldn't you like a piece of that?

Quite frankly, to quote a published expert, "If the Net is not in your business plans, you should plan to go out of business." We agree. And we can help you get on the Internet. On the Internet, you can be the best in your business.

As a business consultant, John J. Alquist can help you sell or liquidate your company and retire, if you do not want to be on the Internet and, therefore, remain in business as a serious, profitable player.

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