If you think that Ray Kroc was in the restaurant business, think again. He was in the making maximum money business.

Maurice and Richard McDonald, owners/operators of the first McDonald's restaurant, were content to be local restaurant people, though, owning only one restaurant.

Kroc, a milkshake machine salesman, realized that the McDonald's store could be replicated, offered to franchisees, and that these stores needed "turnkey systems" to operate uniformly.

Moreover, Kroc and his wife benefited by owning the land of the stores in a real estate trust.

Look at your situation? Think twice. Really now, what business are you in--or what business could you really be in, if you dreamed creatively and planned and acted boldly?

Why limit yourself to too narrow a vision? John can show you how to get into the same business as Kroc--the making maximum money business.