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Why All AMSOIL Dealers Should
Market The ALTRUM Product Line

Your ALTRUM Sales And Profits Can Lift
Your AMSOIL Business Above And Beyond
Your Greatest Expectations.



John and Shirley--60 somethings--are physically very active, including the celebration of birthdays and wedding anniversaries by doing things active, young people do--like parasailing (as shown above).

Consistent YMCA workouts are great, but we're always looking for things to add to take us to the next level of physical excellence.

One way to maintain and optimize mental and physical vitality and wellness is to take ALTRUM supplements.

All AMSOIL Dealers can sell the Company's oils, lubricants, filters, and other aftermarket products. In addition, ALL Dealers may sell the Company's ALTRUM Division product line.

The ALTRUM line includes ALTRUM nutritional supplements, AGGRAND organic fertilizers, Pure Power laundry soap and AquaBrite water filters.

Shirley and I believe that a married Dealer should involve his/her spouse in this business in a significant manner.

It's a real business--not a lube hobby.

A spouse not interested in oils and lubricants may be interested in ALTRUM products or adept with the Internet and administrative matters, as examples.

Only a few people have all the skills needed to create and direct a successful AMSOIL business. But by combining the skills of both spouses, a Dealership can be much stronger and more profitable.

Any additional needed skills not possessed by either of the spouses should be outsourced to outside suppliers.

Why then do so many Dealers treat the ALTRUM Division product line with benign neglect? Or disdain? And what sales and profit opportunities are these Dealers passing up needlessly?

The major reason: outmoded male thinking that oils and lubricants are for men only. This view is based upon a sexist, Neanderthal stereotype of women.

AMSOIL product distribution is a business. Both men and women can run any business at a profit.

You can help shatter this "men only" oil sterotype by working together successfully in your AMSOIL business, marketing both the AMSOIL and ALTRUM product lines and building a diverse Dealer downline of well-selected, well-trained, well-motivated, business-minded Dealers.

Here are nine reasons why AMSOIL Dealers should market the ALTRUM product line in their business.

1. Some AMSOIL Dealers get up to 30% of their total sales and commissions from ALTRUM products. That's very good for them.

If you market ALTRUM products with vigor and enthusiasm, you may increase your total AMSOIL sales up by 30%, maybe more.

2. The wellness/alternative medicine markets are exploding. These markets account for sales of $500 billion in the United States annually, rapidly increasing to a $1.0 trillion level within the next five to seven years, experts say.

The ALTRUM product line is your doorway into this golden sales opportunity. Don't ignore it. Don't let such a massive opportunity slip through your fingers. Cash in on this by marketing ALTRUM products.

3. The Green Movement is on the march. You should find ways to get your fair share of this growing trend financially.

Greens have many environmental improvement ideas and a desire to clean up the air we breathe and water we drink.

Greens favor alternatives to petroleum products (as AMSOIL Dealers do) as well as using solar panels and windmills to provide non-petroleum sources of energy.

AMSOIL's diesel oils comply with EPA 2007 mandates. AMSOIL diesel oils are helping to reduce airborne pollution, a Green Movement goal. AMSOIL Dealers need to take advantage of Green Movement opportunities.

By reducing the number of oil changes per year, AMSOIL's products reduce the amount of used oil dumped into the earth, defiling it.

The ALTRUM and AMSOIL product lines are Green-friendly--with their synthetic oils and lubricants, organic fertilizer, water filters and laundry detergents. You need to be Green-friendly, too.

Savvy investors are making huge profits by investing in Green Market companies. You can prosper from Green Markets, too, by selling both AMSOIL and ALTRUM products.

AGGRAND organic fertilizers are ideal for golf courses, school and agricultural uses, for example.

4. ALTRUM Division products are consumables. Typically, nutritional supplements are used up in a month and regular reorders are needed. This provides AMSOIL Dealers marketing ALTRUM consistent residual monthly income.

5. AMSOIL INC. has done a great job transforming the sale of ALTRUM sales into a modern e-commerce business using the www.altrumonline.com website.

You need no inventory, and you don't have to buy, then resell, products or make deliveries. Instead, people can order ALTRUM Division products online themselves anywhere in the United States.

6. Distributing both AMSOIL and ALTRUM Division products enhances your cross selling efforts which, in turn, result in more buyers ordering more products, bringing more success to you.

There are three great ways to increase sales in any business:

A. Get more customers.

B. Sell more stuff to them.

C. Sell them more stuff to them more often.

The more products anyone buys from any company, the more likely it is that the customer will continue doing business with that company.

AMSOIL INC. and your AMSOIL distribution business are no exception.

Selling both AMSOIL and ALTRUM Division products provides your total AMSOIL business more financial stability.

7. Many AMSOIL Dealers are employed full time and work their AMSOIL business nights and weekends.

Peter Haines, AMSOIL Vice President of Sales and International, has written that AMSOIL Dealers with full time jobs need extra vigor and stamina to build their AMSOIL businesses in the evenings and weekends.

He strongly suggests that Dealers take ALTRUM supplements to enjoy high levels of stamina needed to build their AMSOIL businesses.

Peter's correct.

8. AMSOIL Dealers must have 50 personal commission credits to qualify for a monthly commission check. Direct Jobbers need 100 commission credits to qualify.

As Dealers doing AMSOIL exclusively as an ecommerce business, having no inventory to buy and resell, Shirley and I only need to purchase oils and lubricants only once a year for our cars.

Our monthly purchases of ALTRUM supplements qualify us for our monthly AMSOIL commission checks. This approach might work for you, too.

9. Since an AMSOIL Dealership is a business, you must treat it like one. Both spouses need to be owners of your AMSOIL business. Both spouses should be listed with AMSOIL INC. as Dealers/Owners in your Dealership.

If both spouses are on AMSOIL's records as Dealers, If one spouse dies, the surviving spouse becomes 100% owner of the business automatically.

However, if only one spouse is owner and he or she dies, the surviving spouse has some daunting challenges and discouraging hassles to remedy immediately after the death of his/her spouse.

Since the Dealership has a resale value, if the surviving spouse doesn't wish to retain his/her AMSOIL business, he/she can sell it and cash out.

This is far better financially than allowing the business to dwindle, decline and lose its asset value completely.

Again, if both spouses are involved in the business all along, with both the AMSOIL and ALTRUM products, the surviving spouse will be well positioned to manage the entire business.

I've given you nine reasons to market the ALTRUM product line.

Any one of these reasons, some of them, or all of them are persuasive reasons to do your AMSOIL Dealership as a real business, producing lots of profit by marketing both AMSOIL and ALTRUM products with your spouse, if you have one.

If you are considering becoming a Dealer as you read this, this information can be useful to you making a decision about the AMSOIL INC. distribution opportunites for you (and your spouse, too).

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