"The World Is Flat: A Brief History of the 21st Century"

By Thomas L. Friedman

Author Proves The Flat Earth Society Is Right--Sort Of

This Article By John J. Alquist

Since 1547, The Flat Earth Society has claimed that the earth is flat. They've tried to "deprogram the masses" from 1547 to the present--those pathetic, confused, dim-witted folks like me who wrongly assert the earth is round.

Just in case you haven't heard, New York Times columnist Thomas L. Friedman's book proves that the world is flat. It hasn't always been flat, mind you, but globalism in the 21st century has flattened the earth economically, bulldozing it into a global level playing field.

His book, "The World Is Flat: A Brief History Of The 21st Century," explains it all. Says he, "Cheap, ubiquitous telecommunications (Internet and phone) obliterated all of the impediments to international competition."

"The convergence of technology and events allowed India and China to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle class of these two nations."

Friedman says, "The flattening of the world requires that you run faster to stay in place.Globalism has created an international system which replaced the Cold War system."

He adds,"globalism integrates capital and technology, sending information across borders in a way that's creating a single global market."

So, what must we do? Friedman's prescription for Americans is to "create value through leadership and sell personality."

This is a three-part concept, Friedman says:

1. "When the world goes flat, and you're feeling flattened, reach for a shovel and dig inside yourself. Don't try to build walls."

2. "The key to being small and acting big is to take quick advantage of new tools for collaboration to reach farther, faster, wider and deeper."

3. "Conversely, if you're big, you must learn to act small, establishing your customers to act really big."

I agree with Friedman 100%. Globalism is good, and good for you, but you must learn to take advantage of it. My consulting can help you fashion a successful approach to the global market.

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